Who Said Local is Old-Fashioned? 'Local Hip' Showcased at All That Travel
Creatrip Team
a year ago
The '2025 All That Travel' exhibition, held from May 8th to 10th at Coex, Seoul, promotes local brands with unique products filled with regional characteristics. The event features the Local Brand Forum (LBF) which aims for regional brand alliances. Highlights include local distillery Baekgyung producing traditional liquors with diverse ingredients and design appealing to young generations. Media startup Brique Company curates sustainable spaces, while Kakao Family from Jeju represents community mapping with chocolates. Puzzle Lab promotes experiencing local living in Gongju, while Botam Plus transforms an old slum area into a lively cultural spot in Chungju. Each local brand presents innovative ideas connecting local products and culture. The exhibition offers various interactive programs, showcasing Korea's local entrepreneurship and tourism.
