Explosive Success of 'Dokdo Toner' in the US: Surin Company's Record Sales
Creatrip Team
a year ago
Surin Company, known for its skincare brand ROUND LAB and popular 'Dokdo Toner', achieved record sales, nearing 200 billion KRW last year, due to its international popularity. Sales grew by 69.7% year-on-year, with a notable 300% surge in North American markets. The company successfully expanded into major retailers like Costco and Walmart, solidifying its presence in over 80 countries. The 'Dokdo Toner', named after Korea's Dokdo Day on October 25th, emphasizes 'clean beauty' with gentle, eco-friendly products and gained brand recognition quickly. This global success contrasted with weak domestic markets and marks a strategic turning point for the brand. Ongoing negotiations are happening for the company's acquisition by Gudai Global & Company K consortium.
