Samyang Foods' Buldak Booth at Coachella Draws Celebrities
Creatrip Team
a year ago
Samyang Foods successfully concluded the first week of their Buldak (spicy chicken) booth at the Coachella Valley Music and Arts Festival. As the first South Korean company to form an official partnership with the festival, Samyang Foods offered visitors different spots to experience their spicy chicken dishes and various interactive events. Popular celebrities like the K-pop group ENHYPEN and YouTubers such as Choo Sung-hoon visited the booth, showcasing the wide appeal of Buldak's spicy flavor. Global celebrities, including rapper GloRilla and Netflix star Ava Michelle, also tried the dish, demonstrating Buldak's growing international popularity. Samyang Foods continues to promote Korean spiciness at Coachella during the festival's second week.
