CUEREN, Premium Leather Shoe Brand, Reopens Revamped Store in Shinsegae Department Store
Creatrip Team
a year ago
CUEREN, a premium leather shoe brand, has reopened its renovated store inside the main branch of Shinsegae Department Store in Seoul, South Korea. The store now resides on the fourth floor of the Shinsegae main store's new wing, showcasing a blend of spatial aesthetics and the brand's philosophy. Inspired by the historical significance of Shinsegae (South Korea's first department store), the interior design reimagines the 1960s aesthetic using marble and wood for a classic yet warm feel. The handmade furniture accentuates the brand's artisan spirit, reflecting CUEREN's commitment to crafting high-quality leather shoes for over 40 years. The store layout is designed to be open and accessible, catering to customer convenience and providing a luxurious shopping experience. A CUEREN representative stated that this renovation was about embedding the brand's values seamlessly into the customer experience at the new store.