Samyang's Debut at Coachella: Introducing Buldak Sauce to the World
Creatrip Team
a year ago
Jungsoo Kim, Vice Chairman of Samyang Foods, visited Coachella Valley Music and Arts Festival in Indio, California, marking the brand's first global initiative. With an official partnership with Coachella, Samyang set up a Buldak sauce booth where Kim interacted with attendees, promoting the sauce’s unique flavor. The Buldak booth is featured as part of the global campaign, 'Rocket Hot, Ride the Buldak High,' and introduces a new Buldak sauce with a flame graphic and QR code for enhanced consumer engagement. This initiative is a step towards establishing Buldak as the leading global hot sauce brand.
