CreatripTeam

The musical "Aladdin," produced by South Korea's theatre company S&Co in collaboration with Disney Theatrical Group, is experiencing great success in its first Korean show. The adaptation has captivated audiences, with sold-out performances stretching until June in Seoul before moving to Busan's Dream Theater in September. S&Co's CEO Shin Dong-won highlights their effort in "localizing" the musical, which plays a critical role in its popularity. The company aims to further expand the theater audience in Korea by reaching those unfamiliar with musicals and investing in marketing. Upcoming productions in Korea include "Wicked" and an adaptation of "Frozen," showcasing S&Co’s plans for future global collaborations with Disney. Shin, an experienced producer, continues to bring world-class musicals to Korea and dreams of achieving recognition through awards like the Tony Awards.