MUSINSA Releases Industry's First 'Greenwashing Guideline'
Creatrip Team
a year ago
MUSINSA, a leading fashion company in South Korea, has released the country's first 'Greenwashing Guideline' to address the issue of greenwashing, which refers to misleading marketing practices that make products or corporate activities appear more environmentally friendly than they are. The guideline aims to improve understanding among employees and ensure that brands provide accurate and transparent product information. After consulting with external legal experts, MUSINSA plans to apply this guideline to all brands within its platform, following an initial implementation with its own brand, MUSINSA Standard. The guideline includes five sections, covering basic principles of environmental advertising, self-checklists for brands, common misleading expressions, and examples of violations, as well as key environmental certifications. MUSINSA is committed to updating the guideline regularly in response to changes in regulations and policies concerning greenwashing globally. The company hopes to establish itself as a trustworthy platform that supports a sustainable fashion ecosystem.
