Now In Korea

Unwavering Love for Japanese Asahi Beer in South Korea: Will 'Price Increase' Strategy Work?

Creatrip Team

a year ago

Korean beer market sees mixed fortunes with imported brands. Chinese beer Tsingtao suffered massive sales drop due to hygiene scandal, while Dutch Heineken faced declining demand amid increased popularity of Japanese Asahi beer. Lotte-Asahi Beer reported growth, driven by aggressive marketing, even raising product prices recently to improve profitability.

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