Seoul Expands Support for Tourism and MICE Companies to Become a Smart MICE City
Creatrip Team
a year ago
Seoul city is enhancing its tailored support for tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) companies to achieve its goal of becoming a 'smart MICE city.' Key programs include a 6-month consulting support for digital transformation, marketing, and investment attraction across five innovative fields. The initiative includes 1-on-1 expert consultations in fields such as legal, labor, and accounting. Seoul aims to establish a smart MICE infrastructure, construct a convergence platform, create a sustainable ecosystem, and expand global governance to become the world's leading smart MICE city.