CreatripTeam

With growing interest in 'slow aging'—a concept focusing on maintaining health and beauty rather than reversing age—a variety of beauty products aimed at slowing skin aging are being introduced in Korea. Major brands like Amorepacific and THOME are launching products that focus on skin elasticity and nourishment. This trend aligns with the MZ generation's (a Korean term referring collectively to Millennials and Gen Z) preference for the 'healthy pleasure' lifestyle, which emphasizes wellness and natural beauty. Products often include active ingredients like red maca, vitamins, and amino acids to promote healthy, vibrant skin.