KUNDAL's Global Success with Diverse Fragrances Achieves $10 Million Monthly in Overseas Sales
Creatrip Team
a year ago
Korean personal care brand KUNDAL, known for its extensive range of 104 signature fragrances, has reached a significant milestone with monthly overseas sales hitting $10 million. The brand's success comes as a result of their unique "Scent My Life" marketing strategy, tailored products for different countries, and strategic partnerships with major global retailers like Costco and TJX. With local subsidiaries in Indonesia, Malaysia, and Japan, KUNDAL has expanded its export network to 67 countries across six continents. This strategy has been supported by exclusive contracts with DFI and Watsons in Southeast Asia, and strong presence on e-commerce platforms like Amazon and Rakuten. KUNDAL's diverse fragrance marketing caters to local preferences and religious values, offering unique lines such as halal-certified products for Muslim consumers. The brand's expansion continues with planned entries into new markets including Mexico, Australia, and various European countries.
