The U.S. tariff policies are causing anti-U.S. sentiment in Europe and Asia, deterring travel to America. As a result, Korea could capitalize on this by using K-culture tourism to attract travelers who might have considered visiting the U.S. Korea, despite being under tariff threats from the U.S., still has negotiation room and intends to enhance intra-Asia tourism demand. Asian countries may experience less impact from tariffs due to their proximity and cultural ties. Especially with the Chinese highest among recent visitors to Korea, they might see Korea as a favorable alternative amid China-U.S. tensions. Korea's competitive pricing due to a weaker won makes it an attractive destination, and strategies focusing on local, personalized tourism services are advised.
