KakaoStyle's e-commerce platform Zigzag is hosting its first offline beauty pop-up store in XYZ Seoul, a multi-cultural space in Seongsu-dong, from November 11th to 13th. Under the theme 'BE-YOU-TIFUL', the event features various programs and booths helping visitors discover their personal beauty preferences. Notable Korean beauty brands like Espoir and Etude House are participating. Visitors can try products and use QR codes to save their preferences in an 'online pouch' via the Zigzag app. The pop-up highlights Korea's dynamic and growing K-beauty industry, a popular concept worldwide due to its innovative products and personalized shopping experiences.
