Korean Convenience Stores Becoming Beauty Hotspots
Creatrip Team
a year ago
Korean convenience stores are evolving into beauty hubs, expanding from basic skincare products to include makeup items. GS25 collaborates with the fashion platform Musinsa to sell Whizzy, a makeup brand targeting Gen Z, offering items like tints and lip-cheek products at select locations. Stores like GS25 and CU are enhancing their beauty sections to cater to the growing demand for cosmetics at convenience stores. This trend is driven by the spontaneous shopping habits of Gen Z and the practicality of buying affordable beauty products nearby.
