Skincare at Home: Aiming for a 180 Billion Won Brand with Global Reach
Creatrip Team
a year ago
ATHOME, a company pioneering the 'home aesthetics' market in Korea, has developed a brand called THOME, which allows consumers to experience professional skincare treatments at home. The company's COO, Son Hyun-wook, aims for the brand to reach 180 billion won in revenue by 2028. THOME's flagship product, the 'TOM Program G Peel', offers exfoliation, soothing, hydration, and radiance care comparable to that available in aesthetic salons. Despite a high price point, the product has gained traction due to the growing demand for convenient skincare solutions. The company plans to triple its revenue this year with expanded marketing efforts and has already entered the US market through Amazon. A pop-up event in New York is also planned in collaboration with a prominent influencer.
