Local Flavor of Beer Surges: Regional Beer Dominates Samsung-dong
Creatrip Team
a year ago
The 'Korea Beer Expo & Drink Seoul 2025' took place at COEX, Samsung-dong, Seoul, showcasing a variety of domestic and international craft beers. Many local breweries, such as Hwasoo Brewery from Gyeongju, emphasized the unique regional characteristics of their beers. As the craft beer market rapidly grew post-pandemic, a shift towards locally representing breweries has become a spotlight. Home brewing devices gained attention due to the economic downturn affecting liquor consumption. The expo featured domestic and foreign beer brands, brewing equipment, and discussions on the growing preferences for low-alcohol drinks like sake (traditional Japanese rice wine).
