The seamless underwear brand Vivevive is gaining popularity in South Korea and has launched a pop-up store in Olive Young Gwanak Town. The brand focuses on comfort and style, using patented technology to provide support without wires and employing eco-friendly materials that are gentle on the skin. This has led to its 'Organic Oh!' series selling 500,000 pieces. As remote work becomes more common, there's a growing demand for comfortable undergarments like wire-free bras and no-line underwear. With the pop-up event, Vivevive aims to increase its brand presence among young women in their 20s and 30s, particularly those interested in beauty and fashion. Olive Young, known for its wide array of products, now sells over 40 underwear brands focusing on practicality and comfort both online and offline.
