Cass Beer Launches Immersive Pop-up Store 'CASS World'
Creatrip Team
a year ago
Cass, a leading beer brand from South Korea's OB Beer, is unveiling its 'CASS World' pop-up store in Seongsu-dong, Seoul from November 11 to 20. This event showcases the brand's newly redesigned packages inspired by waterfalls, emphasizing freshness and clarity. Visitors can explore themed areas like the 'Ice Cave' and 'Cascade' zone, which highlight Cass's core values of freshness and innovation. The event includes various interactive experiences, tastings, and exclusive merchandise. The pop-up store is designed for customers to fully immerse themselves in the new brand identity of Cass.