CJ OnStyle Expands Premium Beauty Market with 'Armani Beauty' Live Launch
Creatrip Team
a year ago
CJ OnStyle is accelerating its entry into the premium beauty market by introducing the Italian luxury beauty brand, 'Armani Beauty'. Known for its sophisticated foundation products, Armani Beauty will be showcased in a live broadcast featuring their 'Power Fabric Longwear Weightless Matte Cushion'. This move builds on the successful launch of Estee Lauder last year, highlighting the growth in the premium segment. CJ OnStyle aims to enhance customer interaction through live channels and broaden its luxury offerings with curated brand selections in their new mobile app section, 'LUX'. During their major shopping event 'Come On Style', purchasers can benefit from discounts and point rewards. This expansion marks a strategic effort to elevate CJ OnStyle's premium beauty lineup.
