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FlagFillIconNow In Korea
Romand's Explosive Popularity Abroad: A Hit Among Japanese Women
Creatrip Team
8 months ago
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Romand, a South Korean color cosmetics brand, reached over 1 trillion won ($1 billion) in overseas sales for the first time last year, driven by its success in the Japanese market. Known for its 'personal color' tailored tints, Romand plans further expansion into North America and Europe while continuing its growth in Asia. The brand's Juicy Lasting Tint remains a bestseller globally, contributing significantly to its revenue. Romand also received accolades in Japan, such as the Best Cosme Awards, further affirming its popularity. With expansions into offline channels and broadening its product range, Romand is poised to reinforce its status as a leading K-Beauty brand.
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