Seven-Eleven, a convenience store in Korea, announced the launch of its first fashion private brand (PB) product, the 'Seven Select Supima T-Shirt,' on November 9th. The t-shirts, available in two sizes (L and XL) and in white and black colors, are made from soft and durable 'Supima' cotton, featuring a quick-drying function for comfort. Priced at 9,900 KRW (approximately $9.90), these are positioned as daily wear suitable for everyone. Seven-Eleven plans to expand its 'fashion and beauty' sector by releasing more items like colorful socks. This move is part of their strategy to differentiate themselves in the retail market.
