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New Balance Opens '992' Pop-up Store in Seoul's Seongsu-dong

Creatrip Team

a year ago

New Balance, a sports brand under E-Land World, has opened a '992' pop-up store in its flagship location in Seongsu-dong, Seoul. The event celebrates the re-release of the 992 model, first introduced in 2006 for New Balance's 100th anniversary. The pop-up store features an archive space and an area to experience craftsmanship. It is open until the 30th of the month for visitors to explore the heritage of the New Balance brand.

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