Price Increase of Paldo Products Including Bibimyeon and Beverages
Creatrip Team
a year ago
Paldo announced it will raise the prices of its ramen and beverage brands starting April 14, due to increased production costs including raw materials, logistics, and labor. The price of Paldo Bibimyeon will increase from 1,100 won to 1,150 won, and the price of Wangtukkeong will rise from 1,400 won to 1,500 won. Other major Korean food manufacturers like Nongshim and Ottogi have also increased their ramen prices for similar reasons. However, Samyang Foods, famous for its Buldak (Fire Noodle) brand, has decided to keep its prices steady, focusing on enhancing overseas market growth to offset cost burdens and increase profitability. Samyang's global sales accounted for about 80% of its total revenue, and its overseas sales are projected to grow significantly this year due to the popularity of the Buldak brand.
