CreatripTeam

Torriden, a Korean skincare brand, achieved record sales during Olive Young's March 'Ollyoung Sale' live broadcast. Known for its 'Dive-In Low Molecular Hyaluronic Acid Serum', which sells at a rate of one bottle every five seconds, Torriden reached over 11 million bottles sold. The serum holds over 60,000 reviews on Olive Young, with a 4.8 rating. Founded in 2015, Torriden transformed its branding to align with the clean beauty trend in 2022, contributing to its rapid growth and popularity. The brand reported sales exceeding 190 billion KRW (approximately $165 million USD) in the previous year, emphasizing its unique 'Conscious Beauty' concept to appeal to value-driven consumers.