Verte, a jewelry brand popular among the MZ generation (a term referring to Millennials and Generation Z in South Korea), is making its mark in Japan by joining the renowned fashion e-commerce store '60%', which caters to 20-something consumers in Asia. Verte is known for its simple yet stylish designs that can be worn daily. The brand is increasing its presence in Japan through collaborations with influencers and is planning offline expansions. It is also successfully attracting male customers while rapidly growing in the domestic market.
