Convenient Frozen Pizza Gains Popularity Among Solo Diners
Creatrip Team
a year ago
In South Korea, frozen pizza is emerging as a convenient and affordable meal choice, despite the preference for freshly made pizza from restaurants. Although 77.5% of surveyed individuals prefer restaurant pizzas for their freshness and quality, frozen pizzas are valued for their simplicity and cost-effectiveness, making them a popular choice for quick meals among modern consumers. As inflation rises, demand for budget-friendly frozen pizzas may increase. Younger consumers prefer buying frozen pizzas from convenience stores, which offer 24-hour access, emphasizing the importance of efficiency ('시성비', meaning time effectiveness). The market is expected to grow with the introduction of diverse toppings and options.
