CreatripTeam

Adidas Korea has opened a new flagship store in Seongsu-dong, Seoul, combining street culture with the brand's identity. The store reflects local characteristics with a red brick exterior and offers a cultural experience beyond just shopping. It spans three floors, each with different concepts including clothing, unique sneakers, customization services, and Seoul-inspired limited edition shoes. The opening features art performances and exhibitions, enhancing its appeal as a complex cultural hub in the area.