Ultra Expensive Korean Traditional Liquor Released at 50 Million Won
Creatrip Team
a year ago
A new premium Korean traditional liquor set, 'Haechang Daejanggyung,' priced at approximately 50 million won (equivalent to a car) has been launched by Haechang Brewery in collaboration with Shinsegae Department Store. It includes an 82-degree rice soju and a 24k gold cup. Despite its high price, it is appreciated more for its luxury and unique gift value rather than taste. Haechang Brewery is noted for producing premium quality liquor with a strong rice aroma and flavor. This launch highlights a shift from the traditional image of inexpensive Korean liquor to a high-end luxury product.
