CreatripTeam

In Korea, rice-based skincare products are gaining popularity, especially during the spring season when skin sensitivity increases due to fluctuating weather conditions. Rice is recognized for its moisture-rich and antioxidant qualities, making it ideal for soothing and nourishing sensitive skin. This has led to the rise of 'Rice Beauty' as a global trend with various brands offering rice mask packs. These masks provide concentrated care, making them convenient for busy individuals. Notably, brands like Pulley, Skinfood, and Joseon Beauty are innovating with products incorporating traditional elements like Makgeolli Lees (residues from traditional Korean rice wine) and utilizing sustainable methods like fermentation.