Innovation in Customer Services Leads the Industry
Creatrip Team
a year ago
Starbucks Korea has led the industry with various innovations over the past 25 years. In 2014, it developed 'Siren Order,' a groundbreaking order-payment service allowing customers to order via an app and pick up once ready, with over 500 million orders placed to date. The 'Starbucks Rewards' loyalty program, introduced in 2011, continues to evolve to suit customer needs, offering perks like the 'One More Coffee' service for Gold members, providing a 60% discount on a second coffee. To reduce wait times, the 'Now Brewing' service speeds up the preparation of specific beverages. Additionally, Starbucks has opened stores with diverse formats to create unique customer experiences, including 11 special stores starting with 'The Yangpyeong Drive-Thru' in 2020.
