Trip.com Aims to Become a 'Global Travel Bridge' to Korea
Creatrip Team
a year ago
Trip.com, a global online travel agency, has reported a significant increase in hotel bookings for Korea, entering the top 5 markets globally. This growth is attributed to rising interest in K-content, which has boosted demand for travel to Korea by 64.6% over the past year. Vi Xiang Chai, a vice president at Trip.com, highlighted the company's efforts to promote Korea as a cultural destination through campaigns like 'Hello Korea'. The campaign is active in nine countries and aims to brand Korea as more than just a travel destination but as a cultural hub. Trip.com is also expanding benefits such as AI travel assistants and exclusive member services to strengthen its presence in Korea. With a possible visa exemption for Chinese group tourists on the horizon, Trip.com plans to leverage its global network to further showcase Korea's travel appeal internationally.
