On September 3rd, luxury fashion brand Hermès presented its 2025 Spring/Summer men's collection at Seoul's Jamsil Hangang Park. The choice of this location highlights the integration of city and nature, aligning with Hermès' theme of "Hermes Boardwalk," which focuses on a man traversing between the sea and city. The event demonstrates Hermès' blend of modern sensibilities with traditional craftsmanship, featuring garments with flowing silhouettes and marine-inspired color palettes. The show also underscored Seoul's cultural significance and Hermès' acknowledgment of Hallyu (Korean Wave) influence.
