Dimap's Successful Pop-Up Store in New York's Soho
Creatrip Team
a year ago
The popular K-beauty brand Dimap held a successful pop-up store event in New York's Soho in March. The event, connected to Dimap's one-day class in New York and the IECSC 2025 exhibition, attracted long lines of local consumers. Visitors were eager to try product samples and many returned to make additional purchases, leading to many items quickly selling out. Dimap's CEO Choi Hye-jin attributes the success to the brand's genuine aim to improve skin rather than merely selling cosmetics. Various beauty industry professionals also showed interest and made purchases, despite the lack of specialized samples. Due to this success, Dimap plans to host another pop-up in New York in May, with more events planned across major U.S. cities.
