Dimaf Completes Successful Pop-up Store in New York's Soho
Creatrip Team
a year ago
Dimaf, a rising star in the K-beauty industry, hosted a pop-up store in New York's Soho in March, attracting significant local interest. The store, linked to Dimaf's New York one-day class and the IECSC 2025 exhibition, drew long lines and sold out many products early. Customers were impressed by the slogan "We Make Your Skin Truly Better," and some returned for bulk purchases. The pop-up wasn't just a marketing space but also offered skincare solutions, winning over the discerning New Yorkers. Despite not having prepared separate samples for industry professionals, many bought the products based on their philosophy and effectiveness. Dimaf plans to expand its presence in the U.S. market throughout the year, with upcoming pop-ups and brand experience events.
