Zigzag, a style commerce platform operated by Kakaostyle, has officially launched a high-end designer brand editing shop called 'Selected'. This initiative targets women in their 20s and 30s with curated designer and casual brands known for originality and value, available at reasonable prices. 'Selected' distinguishes itself by offering a magazine-like browsing experience. Since its preliminary opening in October last year, it began formal operations in April this year. Housing around 140 designer brands, including apparel and innerwear, 'Selected' has seen significant growth in transaction amounts, reflecting an increased interest among young women. Noteworthy promotional events like 'Tuesday Showroom' have contributed to this success by providing special discounts and focused exposure for select brands.
