In the vibrant neighborhood of Hannam-dong (a district in Seoul known for its trendy culture), K-fashion brand Depound reveals that 70% of its showroom visitors are international tourists. Known for a fusion of fashion stores, cafes, and exhibitions, Hannam-dong has become a must-visit area for MZ (Millennial and Gen Z) generations and international tourists seeking Korean fashion experiences. Depound, renowned for its stylish and trendy designs, is attracting customers from diverse backgrounds, including Japan, North America, Europe, and Southeast Asia. Visitors are drawn by the aesthetics and high quality of the items, often motivated by social media references. Since its launch in 2016, Depound has been prominent among women in their 20s and 30s, transforming its showroom into a hotspot for fashionable tourists and photography enthusiasts.
