BTJin Chooses Singer Lee Chan-won as Model for Gonghuhwa Brand
Creatrip Team
a year ago
BTJin has selected singer Lee Chan-won as the new model for their high-functionality cosmetics brand 'Gonghuhwa'. Developed by researchers from KAIST, Gonghuhwa aims to strengthen consumer communication using Lee's trustworthy and healthy image. The new advertisement, highlighting the rediscovery of personal beauty amidst busy daily life, aired from November 1. Gonghuhwa uses a D2C (Direct to Consumer) model, ensuring quality by overseeing every aspect from product development to sales. The brand leverages patented technology to enhance skin absorption of special ginsenoside and offers premium skincare solutions. The campaign includes unique engraving services on cosmetic packages, aligning with Gonghuhwa's brand philosophy.
