Nol Universe reports an 11% increase in ticket sales for performances and leisure activities last year through Interpark Ticket. Categories analyzed include musicals, concerts, plays, sports, exhibitions, classical dance, and family shows. The ticket purchases increased by 10% compared to last year and 136% compared to 2019. Plays saw the highest growth at 28%, followed by concerts at 18% and sports at 15%. Women comprised 74% of ticket buyers, and female consumers powered the growth in sports purchases, representing over half of the audience, especially within the 2030 age group (MZ generation). Consumers are booking theater tickets earlier each year due to growing demand, with popular musicals and plays having high sales. Notably, some individuals show intense devotion, attending the same event multiple times. Nol Universe aims to enhance leisure experiences with new services.
