FILA Holdings has changed its corporate name to Misto Holdings to reflect its identity as a global brand portfolio company. Misto Holdings will continue to manage various brands, including its sports brand FILA, Titleist and FootJoy under its golf subsidiary Acushnet, and other brands through its Chinese branch. The name 'Misto' is Italian for 'harmony' and 'diversity,' signifying the company's commitment to new possibilities and innovative change. Misto Holdings has introduced new core values and a slogan, 'Redefining Boundaries,' to expand its business scope and brand synergy. The change includes a new logo and corporate color. CEO Yoon Geun-chang stated the rebranding is part of their ongoing effort to grow beyond a single-brand company into a leading global fashion holding group.
