CreatripTeam

Lotte Department Store has opened the world's first 'Sporty & Rich' store in a department store, located on the 5th floor of Lotte Avenue L Jamsil. Sporty & Rich is an American contemporary sports brand, founded in 2014 by fashion creator Emily Oberg, focusing on wellness, sporty, and luxury styles. The store offers a range of items including t-shirts, accessories, and premium outerwear. It attracts attention with collaborations with global brands like Adidas and MLB's LA Dodgers. A unique pop-up store concept will also be launched next month at Lotte World Mall. Lotte aims to establish Avenue L Jamsil as a 'young rich mecca' with the addition of this store.