CreatripTeam

Brand X Corporation has officially changed its name to 'Xexymix' to establish itself as a global player in the athleisure industry. This change was approved at a shareholders' meeting and is aimed at clarifying the brand identity and enhancing brand value. 'Xexymix' is the company's main activewear line. The brand has been implementing a global strategy since 2022, expanding into Asian markets like Japan, China, and Taiwan, with about 20 stores and a focus on direct-to-consumer (D2C) sales. The renaming marks a key point to redefine the company's vision and mission, as they seek to strengthen their expertise and competitiveness in the athleisure market.