Affordable Fashion Thrives Amid Economic Recession in South Korea
Creatrip Team
a year ago
In South Korea, online fashion platforms that focus on affordability are thriving despite the economic downturn, showcasing a contrast to the struggling luxury goods platforms. With strategic expansions in categories and private brands (PB), platforms like Zigzag and Ably have turned profitable, demonstrating growth and resilience. The market is set for further expansion as platforms target younger customers and international markets.
