CreatripTeam

FILA Holdings has announced its rebranding to Misto Holdings, reflecting its goal to grow as a leading global fashion conglomerate. The new name 'Misto', meaning 'harmony' and 'diversity' in Italian, represents the company's vision for embracing diverse possibilities and fostering creative change. Misto Holdings aims to strengthen its global brand portfolio identity beyond the single brand image of FILA. The company, which manages brands like FILA and Titleist, will also update its stock code in the coming weeks.