Brand X Corporation announced its new company name as 'Jeximix,' aligning with its brand name to better convey its value to customers and shareholders. This change follows the shareholder meeting where the proposal was approved. Jeximix has been focusing on strengthening its fashion capabilities since 2022 by organizing non-core businesses and diversifying into categories like golf, kids, and running under a 'one brand' strategy. The company aims to redefine its vision and mission, reinforcing its identity as an athleisure (everyday sportswear) brand specialist to enhance market competitiveness.
