"Is this California or Taean?": A California Experience in Korea
Creatrip Team
a year ago
The California Tourism Board showcased a brand booth at the 19th Spring Go Out Camp in Mongampo Beach (a beach in Chungcheongnam-do, South Korea). The event aimed to promote California's road trip culture through various experiential events, including photogenic spots featuring Chevrolet and Hertz vehicles, and interactive games linked to the tourism board's Instagram. An American BBQ party, emphasizing flavors found on a California road trip, was led by Chef Kim Se-kyung. Additionally, California wines were served. The event illustrated California's road trip allure, historically characterized by freedom and adventure.
