Viewad Launches New Skincare Brand 'AWAITED RAIN' and First Hydra Cica Line
Creatrip Team
19 days ago
Viewad, a Korean beauty company, unveiled a new skincare brand called AWAITED RAIN, inspired by the concept of long-awaited rain that deeply hydrates the skin. The brand’s first release is the Hydra Cica line, featuring three products: a serum, a cream, and a sheet mask. The flagship 'Hydra Cica Layer Serum' contains panthenol, 8 types of hyaluronic acid, and four cica (centella asiatica-derived) ingredients to provide moisture, soothing care, and a non-sticky finish. The 'Hydra Cica Layer Cream' focuses on hydration and skin barrier support with panthenol, while the 'Pure Hydra Moisture Fit Mask' uses a soft, jelly-like sheet for close adhesion and rich moisture delivery. Viewad plans to expand the AWAITED RAIN portfolio with items like cleansing foam, continuing its moisture-centered approach. Viewad, which began as a perfume importer and distributor and later moved into sheet mask manufacturing, has expanded distribution globally and received a “US$1 million export” award.[cica: centella asiatica (a soothing plant ingredient)]
