BBQ Chairman Yoon: Boosting Global Stores with AI and Data
Creatrip Team
19 days ago
Genesis BBQ Group marked its 31st anniversary by announcing an 'AX Transformation' to use AI and data to connect store operations, customer satisfaction, logistics, and quality control to ensure consistent standards worldwide and reduce franchisees' operational burden. Chairman Yoon Hong-geun outlined three growth strategies: AX Transformation (AI/data-driven operations), Globalization 2.0 (localizing business models with local partners while preserving BBQ's taste and brand philosophy), and a Sustainable Platform (foodtech, AI/robots, smart stores, automated cooking, and eco-friendly kitchens). Yoon emphasized AI as a tool to help staff make faster, more accurate decisions and let franchise owners focus on quality, aiming to create an unmatched competitive edge. BBQ is expanding K-chicken in Oceania, growing sales in New Zealand (e.g., Auckland Queen Street store tripled monthly sales since opening) and planning more outlets in the region.
