HANNAH SHIN Debuts AI-Driven Collection at 2027 S/S Seoul Fashion Week
Creatrip Team
19 days ago
Designer Shin Hannah’s brand HANNAH SHIN will present a new collection titled “LIMINAL: Iridescent Mythology” at the 2027 S/S Seoul Fashion Week on September 3 at Dongdaemun Design Plaza Art Hall 1. The collection merges artificial intelligence (AI) with traditional craftsmanship, 3D printing, and robotics to create Tech Couture. Collaborators include Stanford researchers and Silicon Valley AI engineers, 3D printing firm GLUCK, Hongik University industrial designers, and Engineered Arts’ humanoid Ameca. The show experiments with combining environmental perception technology called “Agentic AI” with garments; detailed operation will be revealed at the event. Shin says the brand is expanding from robotics to AI and human sensory experience, linking diverse technologies through fashion. HANNAH SHIN has been gaining global attention after winning an ELLE Luxembourg designer audition and being featured by ELLE Italia, expanding into European high-end boutiques. The brand has also connected fashion with K-culture via stage and content collaborations with K-pop artists like BLACKPINK’s Jisoo, aespa, NCT, and Stray Kids.
