'Seoul Jewelry Week' to Showcase 100 K-Jewelry Brands Next Month
Creatrip Team
19 days ago
Seoul will host the 2026 Seoul Jewelry Week from next month 1–15 to introduce and sell products from about 100 K-jewelry brands. The program includes a citywide discount campaign called 'Ring Week in Seoul' with 80 participating brands offering in-store and online deals, a pop-up at Dongdaemun Design Plaza (DDP) during Seoul Fashion Week featuring 16 brands, runway shows on the 4th (two sessions for industry buyers at 3 PM and the public at 5 PM), AI styling and jewelry recommendation services with QR-code purchases, seminars 'K-Jewelry Insight' at the Seoul Museum of Craft (featuring talks on brand strategy and makers’ growth stories), and special exhibitions at the Seoul Jewelry Center highlighting exchanges with Italian brands and handcrafted skills by master artisans. The city aims to boost consumer access and help small jewelry makers expand into domestic and international markets.
