Tired These Days? Skip Coffee Before Work — Try the 'Shot Juice' Trend
Creatrip Team
20 days ago
A new wellness trend called 'shot juice'—small, concentrated 30ml drinks made from natural ingredients like ginger, turmeric, black pepper, honey, olive oil and citrus—is gaining popularity among Gen Z in the U.S. and spreading globally. Marketed as a caffeine-light or caffeine-free alternative to espresso or energy drinks, wellness shots (샷 주스) aim to reduce fatigue and boost immunity with dense nutrients in a single gulp. Premium brands (e.g., Suja, So Good So You, Vive Organic) and retailers are expanding the market, which was valued at $7.8 billion last year and is forecast to grow about 9.3% annually through 2034. The movement partly reflects youth pushback against high-caffeine ‘energy shot’ culture, which has raised health concerns about overuse and addiction.
